Products directly facing the Customer are most visible in the markets. These markets continually attract innovation, as evident from proliferation of applied technologies, brands, and use-cases of electrically powered devices in the Client Layer.
In contrast, the Host Layer is hidden “behind the wall”. It hardly reminds you of a bustling marketplace.
Terms like ‘power distribution equipment’, ‘wiring systems’, and ‘junction boxes’ have a high chance of making the Consumers wanna yawn and bring a blank “staring at a wall” look on their faces.
Somewhere, in the back of our minds we might have a vague idea of what function Host Layer serves – something to do with bringing electricity to the Client Layer utilization points.
Host Layer is a passive market segment. It is no wonder there is not much innovation happening on that front – or shall we say, “in the back”?